Marketing Analyst
Company Profile:
A plastics and rubber manufacturer is looking for a Marketing Analyst who is a strategic thinker with love for data mining and market research to drive better decisions in manufacturing and operations.
Responsibilities:
Conduct data analysis and research to determine trends, insights and performance metrics to inform decisions.
Share ideas/ data/ feedback across all departments to help improve outcomes and optimize performance.
Work with Leadership to explore and develop hypotheses for detailed data analysis and market research.
Conduct analysis and research and present findings and insights to support data-driven decision-making.
Participate in cross-functional strategic planning, present insights from Redwood’s database, digital landscape, competitive intelligence, and data from our clients' businesses together into impactful, integrated strategies for growth.
Identify Sales trends and opportunities for growth by examining the company’s database by customer/ salesperson/ branch/ product/ target market.
Monitor sales activities to identify gaps/ opportunities. Use performance management tools to measure Sales and Account Management performance and coaching opportunities.
Develop hypotheses and predictive methodologies to support implementation of Sales action plans and future trends.
Conduct meaningful research to enhance Sales insights of high impact opportunities including target customers/ markets/ competitors.
Provide ongoing Sales analysis and research to increase market penetration and cross-selling opportunities. Host regular meetings with Sales teams and Leadership to share insights discuss recommendations and support action plan implementation.
Key contributor to a Market Driven Task Force, leading CRM- Client Relationship Management impact. investment. Conduct data analysis and market research to understand trends for increased Market penetration, Cross-selling and new Product innovation.
Collaborate with Operations, Manufacturing, IT and Finance and provide data analysis and research as requested.
Complete data analysis and market research as requested to support Redwood’s vision: Data Informs Strategy
Skills, Education and Experience:
University or College degree in Business related field (i.e. Marketing, Sales, Finance, Engineering), prefer MBA
2+yrs professional experience in similar Analyst, Research, Consulting, Strategic Business support role with demonstrated success in driving and influencing strategic, data-driven decision making
Strong analytical mindset, insatiable curiosity, creative problem-solving skills, and self-motivated to dig deeper into data / trends to drive impactful insights, always asking ‘so what’ when looking at data or analyses
Exceptional written, verbal, presentation and interpersonal communication skills. Confident, articulate and comfortable making their strategic viewpoints heard. A credible storyteller, able to convey with impact
Highly collaborative, personable team player with the capability to interact across all levels and stakeholders to support proactive, strategic decision-making
Exceptional quantitative, analytical, and statistical abilities and proficiency in MS Excel, SAS or other SQL software, PowerPoint and Power BI
Exceptional attention to detail and the ability to produce accurate, high-quality work
Results-oriented, strong work ethic, proven project management skills with ability to think end-to-end and manage multiple priorities/projects simultaneously
A fast learner with the ability to take initial direction and self-manage to complete assignments on time and to expectations. Passion and willingness to learn new tools and strategies, with a quick uptake time
